Apple uses product advertising for their new devices such as the new iPhone 5c. They use giant billboards and put them in places where people will notice them and will draw a lot of attention to their products. In this image and many other images of the new iPhone 5c they use pioneering advertising in this image to express that not only is this a new product but it comes in variety of colors for the customers to choose from.
Apple also uses various social media like Facebook and Twitter to help spread the word about their devices to their millions of fans. They also use their own website which promotes their latest products on the front pages of each website. But before they products are shown on their website Apple normally always holds a big press conference every year to let consumers know about their new products and the price ranges such as this one. With the new iPhone 5c they promoted this phone as a cheaper and more affordable product for people with lower income who value good products.
Apple and it's Apple Store's throughout the world can be known as a direct channel because they distribute there products via there own retail stores or there online store's also known as online retailing (e-tailing). Apple also uses a multiple distribution channel because they also distribute there products to other retailers such as AT&T, Best Buy, Wal-Mart, RadioShack, and other electronic retailers.
Apple is a well known Specialty store because they specialize in computer electronic hardware and software and offer products unlike any other on the market. The inside layout of the store is normally what they use to attract people to there store because they tend to always have it a bright clean white in the inside as if was saying everything is brand new and futuristic, come into the light and check it out for yourself.
When it comes to Apple products vs other products most of the time "Consumer Decision Making" is fairly easy. I say this because Apple markets there products to show consumers just how beautiful, sleek, and essential, there products are in our everyday life. They try and give there consumers a different perspective and outlook on life. One of the ways they show us this is via there commercials.
Another way they keep consumers interested is by coming out with new iPhone's every year. Which they continue to better there product. Normally it's 2 new iPhone's one around Spring and one around Fall. From the last iPhone sometimes we barely even notice that big of a difference, but they aren't just pointless updated phones. Sometimes it's a newer software version like iOS7 or an even faster processor like the new A7 chip which is built inside there phones, so they can continue to say it's an even better, faster, and more reliable product than the previous model. Me as an IT person would have to agree with them because they are in fact telling the truth and even benchmarks can prove just how much faster it is from the last. Take the new iPhone 5s for example. Now this iPhone is supposed to be 40x's faster than the previous iPhone 5 which is already fast, but they promise a faster and better experience which they continue to do, which is why they remain one of the top companies in the world.
When it comes to Apple and a global vision they originally were a hardware company based out of California. They used to have a large facility there they called the Elk Grove plant, which manufactured circuit boards and desktop computers.
The plant operated seven days a week and employed more than 1,500 people. The more popular and bigger Apple grew though they eventually started job outsourcing to cut and reduce there manufacturing cost. So rather than opening new plants in other U.S. cities, and expand it's existing operations, Apple moved it's production offshore, largely to China where the majority of there Foxconn facilities are located. They also have facilities in Brazil and Ireland.
When it comes to the marketing aspect on a global vision Apple originally opened up there first retail store on the United Stated on May 19, 2001. One in Virginia and the other in California. At first Apple was entirely focused on spreading their retail stores throughout the US. Eventually as they seen there stores becoming more and more successful they started to look into opening up stores internationally. So after about 70 stores in the US, the first international Apple Store was opened in Tokyo, Japan on the 30th of November, 2003. Japan was a main early focus for going international which is why they quickly got 5 stores by the end of 2005. Soon after though Apple shifted it's focus to Europe, specifically the UK. By 2009 more stores were being opened internationally than in the US. By the end of the 2012 fiscal year, 83% of new stores were located in international countries.
As of July 2013, Apple has 415 retail stores in 13 countries (253 US, 37 UK, 29 Canada, 20 Australia, 16 France, 14 Italy, 12 Germany, 10 Spain, 8 China, 7 Japan, 3 Switzerland, 3 Hong Kong (China), 2 Sweden, 1 Netherlands), and an online store available in 38 countries worldwide. Apple is also set to open up to 35 new retail stores by the end of 2013.
Apple uses product advertising for their new devices such as the new iPhone 5c. They use giant billboards and put them in places where people will notice them and will draw a lot of attention to their products. In this image and many other images of the new iPhone 5c they use pioneering advertising in this image to express that not only is this a new product but it comes in variety of colors for the customers to choose from.
Apple also uses various social media like Facebook and Twitter to help spread the word about their devices to their millions of fans. They also use their own website which promotes their latest products on the front pages of each website. But before they products are shown on their website Apple normally always holds a big press conference every year to let consumers know about their new products and the price ranges such as this one. With the new iPhone 5c they promoted this phone as a cheaper and more affordable product for people with lower income who value good products.
