Chapter 14: Marketing Channels and Retailing

Apple and it's Apple Store's throughout the world can be known as a direct channel because they distribute there products via there own retail stores or there online store's also known as online retailing (e-tailing). Apple also uses a multiple distribution channel because they also distribute there products to other retailers such as AT&T, Best Buy, Wal-Mart, RadioShack, and other electronic retailers. 

Apple is a well known Specialty store because they specialize in computer electronic hardware and software and offer products unlike any other on the market. The inside layout of the store is normally what they use to attract people to there store because they tend to always have it a bright clean white in the inside as if was saying everything is brand new and futuristic, come into the light and check it out for yourself.