Apple products are specialty products because you just can't buy them anywhere, you would have to buy them in an electronics store or at the Apple Store. Apple has an extensive product mix which consists of the iPod, the iPhone, the iPad, the MacBook Pro and the iMac.
Each of these products lines have there own product line depth because there are different variations of the products for example you have the iPod Touch, iPod Nano, or the iPod shuffle. Every year Apple does what the industry calls product modification, I say this because every year they come out with a new generation which generally is a newer design or software upgrade of the same product. Such as the iPod Nano in the figure below.
Recently Apple has made a product line extension to there iPad product line which consists already of the original iPad and the iPad Mini. There new product which they are adding to the line will be known as the iPad Air which is supposed to be a much skinnier, sleeker, and faster device than it's predecessors.
Apple has done extremely well with branding and trademarking it's products and that is one of the reasons why they are a well known throughout the world. Apple is what we call a global brand because they have established a strong market outside of the United States.
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