Chapter 11: Developing and Managing Products

For many years now Apple has been wowing consumers with their innovating ways, ex. the iPhone. Apple wanted to create different things and revolutionize industries, so they looked at the cell phone and wanted to re-invent it for everyone to enjoy it. When Apple first attempted to create the new product which would one day become the iPhone, their first choice was teaming up with Motorola to make the "Motorola Rokr." It was supposed to be a phone that would connect with iTunes and be smart. But due to the fact the phone was so slow and kept freezing, it didn't live up to Apple's standards. So it eventually was scrapped and fell off the market. Which is when they decided to make the phone entirely on there own, which they later dubbed the iPhone.

During the developing stages they failed and triumphed over competitors because they listened to consumers and gave us a product in which we wanted. A product to call people, listen to music, and browse the web. When the product was first commercialized it changed the world and how everyone looked at phones. Phones were never the same again because Apple set the new standard pretty high. The iPhone has grew a lot since it started and has matured as a product. With every new version, sales continued to grow without showing signs of slowing.