When it comes to Apple's Personal Selling and Sales Management they tend to use customer relationship selling I say this because in every Apple store there tends to be anywhere from 30-50 employees or what they call themselves "Apple Geniuses" on the floor helping customers out with all there purchase needs, help, and wants. They also have multiple of there new products on the sales floor for all the customers to test out and if they have any questions there is always and Apple Genius near by to help teach customers how to use it, why it's such a good product and how convenient it can be in their everyday life.
There customer service is great too because they have what they call the Genius Bar which is where customers can go to discuss and get all of there problems with all Apple products resolved and if the products can't be fixed they will supply customers with alternative options to replace that item as soon as possible.
The employees are friendly and when they approach a customer they try and find out what the customer needs and wants are to meet the customers expectations. They also make the environment feel positive and welcoming to the point that you will return.
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